🏮 Lantern Paw Festival 2025 Recap: A Day of Culture, Community & Choolip! 🐾

On March 8th, the heart of LA’s Chinatown lit up with lanterns, wagging tails, and joyful energy at the 2nd Annual Lantern Paw Festival, hosted by Pawsitive Mgmt and Firecracker LA.

We at Choolip were honored to be part of this one-of-a-kind Lunar New Year celebration—sharing our treats, our story, and our hearts with the pet-loving community.

💛 A Day to Remember: Wellness in Action

At Choolip, we believe pet wellness should be joyful, simple, and rooted in love. That belief came to life at this festival—not just through samples of our Berry Good Milk and Squeeze Vita Sticks, but through every shared smile, tail wag, and meaningful conversation.

For many, it was their first introduction to Choolip, and their reactions said it all—curiosity, excitement, and trust.

 

🎪 Booth 1 – Moments That Mattered

Our main booth became more than a tasting table—it was a space for genuine connection. Pet parents didn’t just try our treats; they asked thoughtful questions about ingredients, sourcing, and what we stand for.

When they heard that Choolip uses only four clean, functional ingredients—no additives, no by-products, their interest turned into trust.

Even after the event, many attendees kept in touch. We followed up, answered more questions, and continued sharing our care-first approach to pet wellness.
It reminded us that lasting impact often begins with simple, honest conversation.

 

📸 Booth 2 – Tradition Meets Tails

Our second booth, “Paw Chim with Master Woof,” was inspired by traditional Korean design, featuring a hanok-style backdrop and hanbok touches. The booth drew crowds for its charm and quickly became a photo favorite.

But more than the photos, it sparked real curiosity about Korean-made pet products. We had amazing conversations about Choolip’s clean recipes, the meaning behind our brand, and how wellness and culture can beautifully connect.

The Follow & Treat giveaway brought new fans to our social media, and the hashtag challenge helped the festival’s joy ripple through the online community long after the lanterns dimmed.

We also gifted custom Choolip-style pet illustrations after the event to thank our booth visitors for their love and support — a small way to keep the memory (and the smiles) going.

 

🎁 Sharing Wellness Through Sponsorship

We didn’t just attend—we gave back. Through our sponsorship and partnership with the P.A.S.S. (Pawsitive Action Supporting Shelters) program, Choolip proudly provided:

🛍 300 Choolip tote bags for fundraising raffles
🐾 300 Influencer Boxes for newly adopted pets via The Lovejoy Foundation
🎁 30 0 additional boxes for event attendees, filled with our signature treats and goodsSeeing our bags and boxes carried across the festival—and knowing they’d continue to bring joy and wellness after the event—was a reminder of why we do what we do.

🤝 Why We Partnered with PASS & The Lovejoy Foundation

At Choolip, wellness means more than just treats—it means every pet deserves love, care, and a fresh start. That’s why we partnered with P.A.S.S. (Pawsitive Action Supporting Shelters) and The Lovejoy Foundation at the Lantern Paw Festival.

🐾 About P.A.S.S.

P.A.S.S. is a movement by Pawsitive Mgmt focused on connecting shelters with brand support through community outreach, events, and education. With over 30 participating rescues and brands, they help bridge the gap for pets in need.

👉 Learn more about P.A.S.S. (Pawsitive Action Supporting Shelters) at https://www.pawsitivemgmt.com/

🐶 About The Lovejoy Foundation

The Lovejoy Foundation is a 501(c)(3) nonprofit committed to rescuing, rehabilitating, and rehoming dogs in Southern California. Their mission of responsible adoption and lifelong care aligns perfectly with Choolip’s vision of care-first wellness.

Thanks to these amazing partners, we were able to: ✔️ Donate over 600 Choolip boxes
✔️ Welcome newly adopted pets with nutritious treats
✔️ Celebrate a shared mission of compassion, wellness, and joy

👉 Learn more about The Lovejoy Foundation at https://www.lovejoyfoundation.org/

Together, we’re building a future where every pet is supported—inside and out. 💛

 

🌟 Looking Ahead

The 2025 Lantern Paw Festival wasn’t just a celebration—it was a reflection of Choolip’s values in motion: connection, culture, and care.

We’re deeply grateful to everyone who stopped by, shared a moment, or discovered Choolip for the first time. We’re already looking forward to 2026—with even more stories, smiles, and treats to share.

 

Healthy never tasted so good. 🐾