Cats
DogsVet-Formulated
Every ingredient has a job.
Here's the Job List
Every Squeeze Vita Stick follows the same recipe rule, and every recipe is vet-formulated. Take one apart below, then pick a color and read its card.
VET-FORMULATED
Leo: Why is there kiwi in mine?
Kiki: Everything in there has a job.
Five Layers, Same Rule, Every Color
We read all seven labels. Every one is built the same way. Tap a layer.
Two proteins
Every recipe has two. Fish, chicken or seafood, near the top of the label. Across the seven: chicken breast, salmon, tuna, pollack and lobster.
Chicken Breast
Salmon
Tuna
Pollack
LobsterLeo: This is the layer I came for.
One vegetable
One vegetable per recipe: cauliflower, broccoli, tomato, pumpkin, shiitake mushroom, carrot or red cabbage.
Pumpkin
Carrot
Broccoli
Shiitake MushroomKiki: He eats it. He just doesn't know.
One fruit
One fruit per recipe: apple, mango, strawberry, blueberry, pear, banana or kiwi.
Kiwi
Blueberry
Mango
PearLeo: So that's the kiwi.
The extras
The added nutrients that make each color different, from vitamin E and fish oil to taurine and L-carnitine. Every one is listed by name on the label. The grid below shows who has what.
Weighed out at the factoryKiki: Read the label. It's all there.
The base
Water and tapioca starch. The labels give 82% to 90% moisture (max), which is why it's a lick, not a chew. Tapioca starch, from the cassava root, is what thickens it.
Leo: It's mostly water. Like me.
Seven Recipe Cards, Straight off the Labels
MONDAYRecipe: Joints
THE FOUR WHOLE FOODS
Chicken Breastprotein
Salmonprotein
Cauliflowervegetable
ApplefruitWater, Chicken Breast, Salmon, Tapioca Starch, Cauliflower, Vitamin E Supplement, New Zealand Green Mussel, Fish Oil, Apple.
See the Joints page →
TUESDAYRecipe: Coat/Skin
THE FOUR WHOLE FOODSSalmonprotein
Pollackprotein
Broccolivegetable
MangofruitWater, Salmon, Pollack, Tapioca Starch, Broccoli, Mango, Vitamin E Supplement, Tricalcium Phosphate, Vitamin C (Ascorbic Acid), Vitamin B2 (Riboflavin), Vitamin B3 (Niacinamide), Vitamin A (Vitamin A Acetate), Ferrous Fumarate, Folic Acid, Zinc Oxide, Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B1 (Thiamine Hydrochloride).
See the Coat/Skin page →
WEDNESDAYRecipe: Heart
THE FOUR WHOLE FOODSSalmonprotein
Tunaprotein
Tomatovegetable
StrawberryfruitWater, Salmon, Tuna, Tapioca Starch, Taurine, Fish Oil, Tomato, Strawberry, L-Carnitine.
See the Heart page →
THURSDAYRecipe: Kidneys
THE FOUR WHOLE FOODSTunaproteinPollackprotein
Pumpkinvegetable
BlueberryfruitWater, Tuna, Pollack, Tapioca Starch, Pumpkin, Blueberry, Vitamin E Supplement, Fish Oil.
See the Kidneys page →
FRIDAYRecipe: Liver
THE FOUR WHOLE FOODSSalmonprotein
Lobsterprotein
Shiitake Mushroomvegetable
PearfruitSalmon, Water, Tapioca Starch, Lobster, Choline Chloride, Shiitake Mushroom, Taurine, Zinc Oxide, Vitamin E Supplement, Pear.
See the Liver page →
SATURDAYRecipe: Eyes
THE FOUR WHOLE FOODSChicken BreastproteinTunaprotein
Carrotvegetable
BananafruitWater, Chicken Breast, Tuna, Tapioca Starch, Vitamin C (Ascorbic Acid), Zinc Oxide, Vitamin E Supplement, Fish Oil, Carrot, Banana.
See the Eyes page →
SUNDAYRecipe: Brain
THE FOUR WHOLE FOODSChicken BreastproteinSalmonprotein
Red Cabbagevegetable
KiwifruitWater, Chicken Breast, Salmon, Tapioca Starch, Vitamin C (Ascorbic Acid), Red Cabbage, Kiwi, Taurine, Vitamin E Supplement, Fish Oil, L-Arginine, L-Carnitine.
See the Brain page →Every Extra, Every Color, One Grid
Tap an extra to light up the sticks that have it.
Kiki: Tap one. I dare you.
| ADDED TO THE RECIPE | Joints | Coat/Skin | Heart | Kidneys | Liver | Eyes | Brain |
|---|---|---|---|---|---|---|---|
| ✓ Joints | ✓ Coat/Skin | ✓ Kidneys | ✓ Liver | ✓ Eyes | ✓ Brain | ||
| ✓ Joints | ✓ Heart | ✓ Kidneys | ✓ Eyes | ✓ Brain | |||
| ✓ Heart | ✓ Liver | ✓ Brain | |||||
| ✓ Heart | ✓ Brain | ||||||
| ✓ Brain | |||||||
| ✓ Coat/Skin | ✓ Liver | ✓ Eyes | |||||
| ✓ Liver | |||||||
| ✓ Joints | |||||||
| ✓ Coat/Skin | |||||||
| ✓ Coat/Skin | |||||||
| ✓ Coat/Skin |
Things We Noticed Reading All Seven
How Many Sticks a Day?
Straight from the label's feeding directions, for pets 12 months and older. Adjust for their activity and needs.
Kiki: One is a snack. I want it known.
Leo: Two. One for now, one for later.
Leo: Three. My kind of math.
Kiki: Four. Big pets, big opinions.
Kiki: One is a snack. I want it known.
Leo: Two. One for now, one for later.
Leo: Three. My kind of math.
Kiki: Four. Big pets, big opinions.
Vet-Formulated: Here's What That Means
Every Squeeze Vita Stick recipe is formulated by a veterinarian. That tells you who wrote the recipe.
It isn't a promise about what a stick does, and it doesn't replace your own vet. If your pet has a health condition, ask them first.
Meet Dr. Eric, the vet who bakes, in our story →
Is a stick a meal?
No. The label says it's for intermittent or supplemental feeding only, so keep feeding their regular food.
Can they have a different formula each day?
Yes. That's what the Variety Pouch is for: one stick of each of the seven recipes.
Can healthy pets have them?
Yes. Choolip is part of an everyday routine for healthy pets, not only pets with health concerns. Follow the feeding directions on the pack.
How old does my pet need to be?
The feeding directions on the label are for pets 12 months and older.
What does vet-formulated mean?
That a veterinarian formulated the recipes. It isn't a health claim, and it doesn't replace advice from your own vet.
Start Their Week for $22
The Trial Box: all seven sticks, two Total Balance Jumbo sticks and two Berry Good Milks.