CHAPTER 1 · ABOUT CHOOLIP

About Choolip

The minute they wait for all day.

That's Our Whole Job

Pets aren't just pets. They're family. Every meal, every walk and every moment on the couch matters, so we make daily wellness products for dogs and cats that they actually ask for.

Two cats sharing one Squeeze Vita Stick
two cats, one stick
A Pomeranian taking a stick from a hand on the grass
the 5 o'clock stick

Kiki: So who actually makes these?

Leo: Pull up a chair. It's a short story.

Leo and Kiki
Dr. Eric hugging Leo and Kiki
THE CHOOLIP STORY

It Starts in a Kitchen

Meet Dr. Eric, the vet who bakes. In our story film he spends his days in the exam room. At home, his own Leo and Kiki won't touch their water bowl, and regular milk was never made for them.

So he heads to the kitchen. Everything Choolip makes started there, and it's all made in Korea today.

TRUE FOR EVERY STICK
Vet-formulatedMade in Korea2 proteins + a vegetable + a fruitFor cats and dogs

Kiki: We were the taste test. Obviously.

HOW IT GREW

From One Recipe to the Whole Family

Leo: I remember all of it. Mostly the snacks.

THE STORY FILM
Dr. Eric cooking in his kitchen while Leo and Kiki watch

A Vet Who Bakes

In the story film, Dr. Eric cooks in his own kitchen. Leo and Kiki supervise.

SQUEEZE VITA STICKS
Seven Sticks, Seven Colors

Seven Sticks, Seven Colors

Two proteins, a vegetable and a fruit in every recipe.

BERRY GOOD MILK
Berry Good Milk

Berry Good Milk

Lactose-free milk for cats and dogs, for the pet who ignores the water bowl.

THE FAMILY GROWS
Fiber Veggie Bites and Total Balance

Fiber Veggie Bites and Total Balance

Plant-based bites for dogs, and an all-in-one daily stick for cats and dogs.

WHAT WE BELIEVE

Because They Count on Us

Family First

We make products with the same thoughtfulness pet parents bring to every bowl and every moment of care.

signed, Kiki

Wellness Made Simple

Daily wellness should feel easy, enjoyable and realistic, for pets and for the people who love them.

signed, Leo

Made for Dogs and Cats

From taste to texture to ingredients, we make things both dogs and cats can enjoy as part of everyday life.

signed, both of us

MEET THE CAST

The Vet, the Dog and the Cat

Every Choolip page is narrated by these three. Tap a card to turn it over.

Leo: Collect all three. There are two cards.

THE FAMILY

Four Ideas, One Kitchen

This Is What Love Looks Like

A cat being hand-fed a stick
A dachshund licking a stick
An Australian Shepherd being hand-fed milk
A Bichon licking a stick
A gray cat with a Liver stick
A tabby drinking milk on a deck
ON SHELVES NEAR YOU
TargetAmazonChewyCostcoPetcoWalmartH-E-B
Find a store near you →
QUESTIONS

Asked and Answered

Something else on your mind? Ask us

Who makes Choolip?

Choolip Inc, based in Montrose, California. Our products are made in Korea.

Where can I buy it?

Here on choolip.com, at Amazon, Chewy, Costco, Petco, Walmart and H-E-B, and online at Target.com. The store locator shows the shops near you.

Is Choolip for cats or dogs?

Both. Squeeze Vita Sticks, Berry Good Milk and Total Balance are for cats and dogs. Fiber Veggie Bites are for dogs only.

Who is Dr. Eric?

The vet who bakes, and part of the Choolip story along with Leo and Kiki. Every Squeeze Vita Stick recipe is vet-formulated.

How do I reach you?

Send us a message from the Contact page. We read every one.

NEW HERE?

Start Their Week for $22

The Trial Box: all seven sticks, two Total Balance Jumbo sticks and two Berry Good Milks.