Cats
Dogs
Berry Good Milk
Lactose-free milk for cats and dogs. 10 pouches, 200 mL each.
★★★★★ 4.8 · 292 reviews
$49.99
★★★★★ 4.8 from 750+ reviews
Daily nutrition
they beg for.
Lickable sticks for cats and dogs, made in Korea.
25% off everything
Tap a stick
This is what love looks like.
LATEST ON @CHOOLIP
LEOOne stick, and she finally agrees with me.
KIKIDon't get used to it. I want a different one every day.
LEOGood thing there are seven.
BEST SELLERS
Shop all →Start with the favorites.
Variety Pouch
One stick of each of the seven recipes, for cats and dogs.
★★★★★ 4.9 · 91 reviews
$14.99
ONE COLOR A DAYSeven sticks.
Seven sticks.
Seven days.
Give them a different color each day of the week, or stick with their favorite. Tap a day to meet its recipe.
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TODAY
MONJointsChicken & Salmon -
TODAY
TUESkin & CoatSalmon & Mango -
TODAY
WEDHeartTuna & Strawberry -
TODAY
THUKidneysPollack & Pumpkin -
TODAY
FRILiverSalmon & Lobster -
TODAY
SATEyesTuna & Carrot -
TODAY
SUNBrainChicken & Kiwi
THE WHOLE WEEK IN ONE POUCH
Can't pick a day? Get all seven.
The Variety Pouch has one stick of every formula. Let them taste the whole week, then pick a favorite.
★★★★★ 4.9 · 91 reviews
See the Variety page →
KIKIFine. But how do the humans open it?
LEOFour steps. Even they can't mess it up.
HOW IT WORKS
No manual needed.
Four steps. Your pet already knows what to do.
1Pick today's color.Go by the day of the week, or by what they like.
2Tear the top.No scissors, no scoops, no mess on the counter.
3Squeeze and hold it out.From your hand, on a lick mat, or over their meal.
4Repeat tomorrow.They'll remind you. Subscribe and it arrives monthly.
KIKIStep four is my favorite.
LEONow ask them what goes in it.
KIKIWe read the label.
WHAT GOES INFood you'd recognize.
Food you'd recognize.
Nothing you wouldn't.
Made in Korea.
Tap one to see which sticks it's in
Lobster is inLiver
Pumpkin is inKidneys
Blueberry is inKidneys
Strawberry is inHeart
Kiwi is inBrain
NOPE
Never in the stick:
Grain or glutenArtificial flavors or colorsPreservativesAdded salt or sugarMeat by-products
MADE IN KOREA
Visit the factory →Watch a stick get made.
This is our factory in Korea. Eight steps, from weighing the ingredients to a sealed, heat-sterilized stick. Tap a step to jump to it.
FILMED AT THE FACTORY IN KOREA
STEP 1 OF 8 · FROM THE FACTORY FILM
Weighed out
The recipe is vet-formulated. At the factory, its added nutrients are weighed out in the lab.
STEP 2 OF 8 · FROM THE FACTORY FILM
Washed and chopped
The chicken, fruit and vegetables are washed, then chopped.
STEP 3 OF 8 · FROM THE FACTORY FILM
Into the stick
The stick wrapper feeds into the machine, and the recipe goes in.
STEP 4 OF 8 · FROM THE FACTORY FILM
Sealed
Each stick is sealed shut.
STEP 5 OF 8 · FROM THE FACTORY FILM
Off the line
The sealed sticks come off the line, ready for the sterilization chamber.
STEP 6 OF 8 · FROM THE FACTORY FILM
The sterile room
The sticks move into the sterile room.
STEP 7 OF 8 · FROM THE FACTORY FILM
Laid out and counted
Sticks are spread on trays so none overlap, and the number of sticks is counted.
STEP 8 OF 8 · FROM THE FACTORY FILM
Heat-sterilized
The trays go through a carefully controlled heat sterilization process. That is how each stick keeps its taste and texture without preservatives.
THE REST OF THE FAMILY
Three more ideas from Leo & Kiki.
BERRY GOOD MILK · CATS & DOGSReal milk. Minus the lactose.Lactose-free milk for cats and dogs. Shake, pour, and watch them come running.
FIBER VEGGIE BITES · DOGSGood dogs get their veggies.Soft, plant-based bites with 17 vegetables and fruits, for training and walks.
TOTAL BALANCE · CATS & DOGSSeven-in-one, in a single stick.Seven guaranteed nutrients and a heat-treated postbiotic in every stick."My cat and dog beg for these."
"My pup loves every recipe and goes crazy every time I take them out!"
"My very very finicky cat loooves this!"
"My 3yr old pup is obsessed with the vita sticks! I give him one every night at bedtime and he gets so excited every single night."
"My cat loves these and he is picky."
"Our three Shih Tzus and 11 cats love this product!"
THE CHOOLIP BLOGNew kitten? New puppy?
New kitten? New puppy?
We've written the guide.
Care tips for cats and dogs, from feeding and litter training to bath time.
KITTEN CAREHow Old Is My Kitten? A Kitten Age Chart
CAT NUTRITIONShould I Free-Feed My Cat or Feed Meals?
CAT NUTRITIONHow Much Should I Feed My Cat?
DOG CAREHow Often Should I Bathe My Dog?
DOG CAREHow Cold Is Too Cold for My Dog?
DOG CAREWhy Does My Dog's Breath Smell?
SEEN AT POP-UPSWe don't just ship.
We don't just ship.
We show up.
Pop-ups, park days, beach days and store takeovers. Bring the pet.
Where we've beenHover to pause
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Sep 2026
SuperZoo 2026A day of pups and kitties at our booth.Watch on Instagram→
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Sep 2026
Huntington BeachToys, Choolip and our favorite beach buddies.Watch on Instagram→
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Sep 2026
LA dog park treat swapPups traded their treats for a Squeeze Vita Stick.Watch on Instagram→
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Aug 2026
Now on Target.comRolling out online from August 30.Watch on Instagram→
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Jun 2026
LA Costco launchRead more→
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Jun 2026
Texas Costco RoadshowRead more→
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Mar 2026
In 655 Walmart storesRead more→
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Mar 2026
Berry Good Milk at CostcoRead more→
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Apr 2025
Lantern Paw FestivalRead more→
GIVING BACK
NATIONAL DOG DAYA day at LA sheltersOur team spent National Dog Day at local shelters: cleaning, cuddling every pup and donating Choolip supplies.Watch the day →
FLIGHT VOLUNTEERSOne flight, one dog, a whole new lifeWe helped a rescue dog fly from Korea to his new family in the US, and shared the whole journey so more people can help.Meet Blue →
NATIONAL DOG DAYA day at LA sheltersOur team spent National Dog Day at local shelters: cleaning, cuddling every pup and donating Choolip supplies.Watch the day →
FLIGHT VOLUNTEERSOne flight, one dog, a whole new lifeWe helped a rescue dog fly from Korea to his new family in the US, and shared the whole journey so more people can help.Meet Blue →
OUR STORY
They don't ask for much.
A spot on the couch. A walk in the rain. Every wag, every sprint, every head-tilt.
They count on us for the choices they can't make for themselves, and the everyday ones matter most. So we made the daily one simple: seven recipes, each with two proteins, a vegetable and a fruit, in one stick they can lick straight from your hand. Made in Korea.
Seven ways to say "I love you", every single day.
Read our story →
All 7 sticks
2 milks
NEW HERE?
Start their week for $22.
- The Variety Pouch: one stick of all seven recipes
- A Jumbo stick
- Two Berry Good Milks
Get the Trial BoxFor cats and dogs
KIKII call dibs on the milk.What is Choolip?
Choolip makes Squeeze Vita Sticks, Berry Good Milk and Fiber Veggie Bites for cats and dogs. Everything is made in Korea.
Are the sticks for cats or dogs?
Both, from 12 months old. Berry Good Milk is for cats and dogs too. Fiber Veggie Bites are for dogs only.
What's in a stick?
Every recipe has two proteins, a vegetable and a fruit. Kidneys, for example, is tuna, pollack, pumpkin and blueberry. There is never any grain or gluten, artificial flavors or colors, preservatives, added salt or sugar, or meat by-products.
How many sticks a day?
It depends on their weight: 1 stick for cats under 7 lb and dogs under 9 lb, 2 for cats 7–13 lb and dogs 9–18 lb, 3 for cats 14–22 lb and dogs 19–26 lb, and 4 above that. Adjust for their activity and needs.
Can healthy pets have them?
Yes. Choolip is part of an everyday routine for healthy pets, not only pets with health concerns. Follow the suggested daily feeding on the pack.
How do they keep without preservatives?
Each stick is sealed, then goes through a carefully controlled heat sterilization process. That is how it keeps its taste and texture without preservatives.
How should I store them?
Keep unopened packs in a cool, dry place away from direct sunlight and heat. Once a stick is open, refrigerate it and serve it right away.
Where should I start?
With the Variety Pouch: one stick of each of the seven recipes. Or the Trial Box, which adds a Jumbo stick and two Berry Good Milks.
Can I buy Choolip in a store?
Yes. Choolip is sold at Amazon, Chewy, Costco, Petco, Walmart and H-E-B. Find a store near you.
Do you ship internationally?
Not yet. We ship within the contiguous United States.