"My babies love them!"
Squeeze Vita Stick Variety
One of each. They'll pick the favorite.
Seven sticks of each of the seven recipes.
KIKICan't decide? That's the point. Let them pick.Seven Flavors on the Table
One Very Decisive Pet
Put the pouch down and watch. Whichever stick they go for first is your next order.



Seven Recipes Seven Colors to Choose From
Two proteins, a vegetable and a fruit in every stick, plus the nutrients for its color.
Joints
Chicken, Salmon, Cauliflower, Apple+ New Zealand Green Mussel, Fish Oil (Omega-3), Vitamin EShop →
Coat/Skin
Salmon, Pollack, Broccoli, Mango+ Vitamins A, B2, B3 & E, Iron and ZincShop →
Heart
Salmon, Tuna, Tomato, Strawberry+ Taurine, Fish Oil (Omega-3), L-CarnitineShop →
Kidneys
Tuna, Pollack, Pumpkin, Blueberry+ Fish Oil (Omega-3), Vitamin EShop →
Liver
Salmon, Lobster, Korean Pear, Shiitake Mushroom+ Choline, Taurine, Zinc, Vitamin EShop →
Eyes
Chicken, Tuna, Carrot, Banana+ Zinc, Vitamin E, Fish Oil (Omega-3)Shop →
Brain
Chicken, Salmon, Red Cabbage, Kiwi+ Taurine, Fish Oil, L-Arginine, L-Carnitine, Vitamin EShop →
Three Ways to Serve It
All Three Are on the Label
LEOWe're partial to straight from the stick.


Real Food In The Rest Stays Out
Real fish and chicken, fruit and vegetables, and the added nutrients each color calls for. Every stick is 0.53 oz (15 g). Each recipe has its own page with the full ingredients and analysis.
Meet the Choolip Heroes
Episode One
Leo and Kiki suit up to help seven pets, one for each color in the pouch.
KIKII did all my own stunts.Cat Care and Dog Care
From Our Care Guides
KIKII read all of these. Leo looked at the pictures.
Cat care
Are Cat Food Toppers Worth It?Are cat food toppers worth it? What vets say about toppers on a complete diet, why cats respond to savory flavors, the 10% calorie rule, and which ...Read the guide →
Cat care
Do Cats Need Vitamins or Supplements?Do cats need vitamins? What veterinary sources say about supplements for cats and kittens, what complete and balanced means, and the risk of giving...Read the guide →
Cat care
How to Brush Your Cat's TeethA gentle, vet-sourced guide to brushing your cat's teeth: what you need, Cornell's four-week plan, how often to brush, and when to call your vet.Read the guide →
Dog care
What Is a Lick Mat For?What a lick mat does, what the research says about it, what to spread on it and what to keep off it, and how to clean it safely.Read the guide →
Dog care
Dog Food Toppers: Does Your Dog Need One?What to know about dog food toppers: whether your dog needs one, why dogs love them, the 10% calorie rule, safe and dangerous kitchen foods, and to...Read the guide →
Dog care
Do Dogs Need Vitamins?Do dogs need vitamins? What veterinary sources say about supplements for dogs and puppies, what complete and balanced means, and the risk of too mu...Read the guide →
Found the Favorite? Go All In
Every formula has its own page.Asked and Answered
What's in each size?
Pouch: 7 sticks, one of each recipe. Grab & Go: 49 sticks, seven of each. Box: 20 sticks from four recipes: Coat/Skin, Heart, Kidneys and Liver.
Is it for cats or dogs?
Both, from 12 months old.
How many sticks a day?
It depends on their weight: 1 stick for cats under 7 lb and dogs under 9 lb, 2 for cats 7–13 lb and dogs 9–18 lb, 3 for cats 14–22 lb and dogs 19–26 lb, and 4 above that. It's a general guide for pets 12 months and older, so adjust for their activity and needs.
How should I store it?
Refrigerate after opening and serve immediately.
How does Subscribe & Save work?
Choose Subscribe & Save and your first order is 50% off. After that, every order is 20% off and ships once a month.

Try It All for $22
The Variety Pouch, two Total Balance Jumbo sticks and two Berry Good Milks in one box.
Every Variety Review
KIKIWe read every single one. Twice.Overall rating: 4.75 / 5 from 80 reviews.
AI Generated Review Summary
Squeeze Vita Stick Variety Grab & Go Box offers a range of creamy treats with nutrients supporting various body parts. Customers highly appreciate the variety of flavors and the clean ingredients, making these treats a favorite among cats and dogs.
Summary topics
- Cat Enjoyment (25%): A significant number of customers appreciated that their cats absolutely love Squeeze Vita Sticks.
- Flavor Variety (12%): Customers expressed appreciation for the variety of flavors, with many loving the taste and variety.
- Ingredient Quality (12%): Customers appreciated the clean and fresh ingredients in Squeeze Vita Sticks, which were mentioned multiple times in the reviews.
- Stick Quality (14%): It was highlighted by customers that Squeeze Vita Sticks are a lifesaver and highly recommended.
- Treat Recommendation (29%): Based on a significant number of customers, these treats are highly recommended and loved by cats and dogs.
Review topics: [].
Review highlights
- "My dog likes any treat while my cat is crazy picky but still loves this treat." —
- "All of my 32 rescue kitties LOVE the taste of these Vita Sticks, and I love the fact that they are a good healthy treat." —
- "I highly recommend this if you’re looking for a healthy and tasty treat for your dog." —
Reviews
This stuff is magical
"Our two GSPs and one cat go nuts for their Choolip. My husbands and I have to make sure all the packets are open and ready because no matter where they are all of them will come running. It’s hilarious and so great that they get their vitamins and love it too."
Phenomenal product for a multi pet household!
"There are 7 different varieties in the box to help your pets get the help they need. My pomsky has skin issues and my poodle has joint issues. One box to address all their needs. It doesn’t hurt there are other sticks to support their heart, liver, kidneys, eyes and brain as well. Thank you, thank you, thank you for a wonderful product. I look forward to your future releases! Love, A dog mom!"
Cats won�t eat
"I have bought this brand before. Not sure why, but this recent batch none of my three cats will eat them."
Buena idea saludable pero no para mi gatita
"Yo queria cambiar los churrus normales por choolip porque me parece genial poder darle a tu gato una chuche/ premio que ademas cuide de su salud, es una gran idea , pero a mi gata por mala suerte no le ha gustado, no quiere comerse ninguno"
Kitty wishes for more
"My kitty really loves these! I love that they are a healthy alternative to Churus. My only flaw is, for about $1 a stick, I wish there was more in the tube. It seems like they are only about half full and the'yre flat at that (not round.) When feeding it to him I have to squeeze the tube up from the bottom about half way until some starts coming out. He eats it so fast, I always cut it open so he can lick what's left on the inside."
1000/10
"I loveeeeee loveee this product! Every single item from Choolip is 10/10, the quality is unmatched! They were in sale and I stocked up on two boxes!"
Maybe the secret for dog cooperation
"When turkey tendons aren�t feasible these are the way to my dogs heart- & more importantly their attention & cooperation without excessive calories. They�re getting healthy ingredients & good nutrition too. I especially like that there aren�t a lot of fillers & grains just enough to make the paste work. They have learned that when the flat spoon thing comes out they will be getting one of these. They are so excited they don�t even stop to think what need to do earn the treat they just come over & engage in the activity. My dogs have learned to focus & wait while we do things like nail trimming & grinding & other grooming. It�s much easier than fumbling for & dropping little treats when I need both hands. I can even prop the spoon next to them if I need just a bit more time to finish up. Tried it with the regular little treats a couple of days ago, but they made it clear these cat treats are the way to get cooperative dog care. I also like these because they are less messy than a lick mat which is important when the goal is grooming."
Healthy but still a treat for my cats
"My kitties love these! I love them because they don't have a bunch of crappy ingredients. Highly recommend."
Almost expired
"Usually very good and my cats love them. Sadly the expiration date on these is in a month and my cats are not eating any I feel like a big waste cause not cheap. shelf life is nearly up it says online they last 3 years� why am I getting super old stock."

Cats
Dogs





